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Bar Loyalty Programs?

January 17, 2008

The Pacific Standard bar (in Brooklyn) is launching a “frequent drinker program” to reward heavy – or at least regular – drinkers with prizes.

Though the program has drawn criticism from groups that promote safe drinking (aka  jackasses), it doesn’t break any laws, according to a spokesman for the NY State Liquor Authority.

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Damn, I hope this catches on.

Here’s the article from the NY Daily News.

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